The Task

Create an online campaign to announce the release of the Triumph Trident 660 motorcycle 2021.

The Challenge

This new entry-level motorcycle from Triumph is supposed to compete in this range with established brands such as Kawasaki and Yamaha, albeit slightly pricier than the two. How do we get new riders to start their motorcycle experience with the Trident?

Our Solution

There were no two ways to do it other than to bare it all.
We created a series of ad campaigns that show everything the Trident is and can do. See below.

Result – The registered Trident 660 inventory sold out and recorded 36% more orders than average.

ClientTriumph Motorcycles Münster

Sector – Automotive Retail.

Triumph Trident 660 Campaign

Format : CD