Composition: Books for Marlin Watling (LUMEN)

This book was layouted and proof-read for Marlin Watling, an official LUMEN partner for LUMEN GmbH.

Book #1:
Die Drei Meister des Mindsets

“The attitude is more important than the lineup,”
sports coaches like to say. That’s how they hit the trend these days – what mindset is needed for success.
Marlin Watling explains the three with simple pictures most formative studies of his last years.
Mindset (by Carol Dweck) shows how to learn from mistakes. Grit (by Angela Duckworth) describes the formula for success.
And Peak (by Anders Ericsson) teaches how you can learn everything.
Never was access to these core ideas easier.

Book #2:
Die Drei Giganten der Innovation

Innovation determines the future of companies.
In times of constant change, you need better solutions and new answers. But where do these come from?
Innovation has system. Marlin explains with simple pictures the three most formative approaches of recent years.
Lean Startup (by Eric Ries) shows how to do it fast and easy, realistic prototypes builds and learns. Blue Ocean (by Kim Chan and Renée Mauborgne) describes the development of
new markets without competitors. And Jobs-to-be-Done (by Clayton Christensen) conveys finding new ones Solution based on deep customer understanding.
Brevity is the soul of wit.