{"id":5215,"date":"2026-10-18T21:57:29","date_gmt":"2026-10-18T19:57:29","guid":{"rendered":"https:\/\/stage.jericho.media\/?post_type=portfolio&#038;p=5215"},"modified":"2026-10-18T21:57:29","modified_gmt":"2026-10-18T19:57:29","slug":"car-brand-launch-campaign-gm-motors","status":"publish","type":"portfolio","link":"https:\/\/www.jericho.media\/de\/portfolio\/car-brand-launch-campaign-gm-motors\/","title":{"rendered":"Markteinf\u00fchrungskampagne einer Automarke: GM Motors"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5215\" class=\"elementor elementor-5215\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8b958 e-flex e-con-boxed e-con e-parent\" data-id=\"5e8b958\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62cf3f3 e-con-full sticky-sidebar e-flex e-con e-child\" data-id=\"62cf3f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-jcvideo elementor-widget elementor-widget-shortcode\" data-id=\"jcvideo\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><figure class=\"jericho-video is-landscape\" style=\"--jericho-ratio: 1.7778; --jericho-poster: url('https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/Cadillac-Chevrolet-Ankundigung-in-Osnabruck_Jan-Everschneider-JERICHO-Media-Hannover.webp');\"><video src=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/Cadillac-Chevrolet-Ankundigung-in-Osnabruck_Jan-Everschneider-JERICHO-Media-Hannover.mp4\" poster=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/Cadillac-Chevrolet-Ankundigung-in-Osnabruck_Jan-Everschneider-JERICHO-Media-Hannover.webp\" controls muted loop playsinline preload=\"none\" data-play-after-load><\/video><\/figure><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf5d1cd e-con-full e-flex e-con e-child\" data-id=\"cf5d1cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80bf77 elementor-widget elementor-widget-wgl-dynamic-title\" data-id=\"e80bf77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgl-dynamic-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wgl-dynamic_title\">Markteinf\u00fchrungskampagne einer Automarke: GM Motors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be3b3b elementor-widget elementor-widget-spacer\" data-id=\"3be3b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32d5e5 e-con-full e-flex e-con e-child\" data-id=\"a32d5e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6602f4 elementor-widget elementor-widget-heading\" data-id=\"a6602f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kunde:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778584e elementor-widget elementor-widget-text-editor\" data-id=\"778584e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span>Auto Nagel | M\u00fcnster, Hannover &amp; Osnabr\u00fcck<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d53b65b e-con-full e-flex e-con e-child\" data-id=\"d53b65b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7cab1 elementor-widget elementor-widget-heading\" data-id=\"5c7cab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branche:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1841f elementor-widget elementor-widget-text-editor\" data-id=\"ac1841f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Automobil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fabbe0 e-con-full e-flex e-con e-child\" data-id=\"8fabbe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9509664 elementor-widget elementor-widget-heading\" data-id=\"9509664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leistungen:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8985b61 elementor-widget elementor-widget-text-editor\" data-id=\"8985b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Videoproduktion, Design, Drohnenaufnahmen, Fotografie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a3623 e-con-full e-flex e-con e-child\" data-id=\"92a3623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08c69 elementor-widget elementor-widget-heading\" data-id=\"1c08c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Format:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e66bf elementor-widget elementor-widget-text-editor\" data-id=\"b3e66bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>verschiedene<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca0fe9 e-flex e-con-boxed e-con e-parent\" data-id=\"5ca0fe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7461f78 e-con-full e-flex e-con e-child\" data-id=\"7461f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56de8c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56de8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239f194 elementor-widget elementor-widget-spacer\" data-id=\"239f194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38953d e-flex e-con-boxed e-con e-parent\" data-id=\"f38953d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f9ad87 e-con-full sticky-sidebar e-flex e-con e-child\" data-id=\"2f9ad87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db51970 elementor-widget elementor-widget-heading\" data-id=\"db51970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Projekt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-917b881 e-con-full e-flex e-con e-child\" data-id=\"917b881\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf79f5d elementor-widget elementor-widget-text-editor\" data-id=\"cf79f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span>Eine neue Marke <br \/>Drei Standorte. <br \/>Eine Vision.<\/span><\/h3><p><span>Eine neue Automarke einzuf\u00fchren bedeutet mehr, als Fahrzeuge zu zeigen. Es geht darum, Begeisterung zu wecken, Wiedererkennung aufzubauen und einen starken ersten Eindruck zu hinterlassen.<\/span><\/p><p><span>F\u00fcr Auto Nagel haben wir die Markteinf\u00fchrung von GM Motors an drei Standorten zum Leben erweckt: M\u00fcnster, Hannover und Osnabr\u00fcck.<\/span><\/p><p><span>Unser Fokus lag darauf, die Energie eines Neuanfangs durch hochwertige Bilder und dynamischen Automotive-Content einzufangen. <br \/><\/span><\/p><p><span>Von den Fahrzeugen selbst bis zu den Menschen und Orten hinter der Marke wollten wir eine Kampagne schaffen, die authentisch, modern und mitrei\u00dfend wirkt.<\/span><\/p><p><span>Mit unserer Leidenschaft f\u00fcr Automotive-Produktionen und einem frischen kreativen Ansatz haben wir GM Motors einem neuen Publikum vorgestellt.<\/span><\/p><p><strong><span>Denn jede gro\u00dfe Marke verdient einen Auftritt, der Eindruck hinterl\u00e4sst.<\/span><\/strong><\/p><p><strong><span><br \/><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-5373\" src=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2-240x300.jpg 240w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2-819x1024.jpg 819w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2-768x960.jpg 768w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2-10x12.jpg 10w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie2.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-5374\" src=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie-240x300.jpg 240w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie-819x1024.jpg 819w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie-768x960.jpg 768w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie-10x12.jpg 10w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-GM-1080x1350-Post-Design-GMC-etc-Kopie.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-5375\" src=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-169x300.jpg 169w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-576x1024.jpg 576w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-768x1365.jpg 768w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-864x1536.jpg 864w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1-7x12.jpg 7w, https:\/\/www.jericho.media\/wp-content\/uploads\/2026\/10\/2024-03-IG-Story-AnkVideo-News1.jpg 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><br \/><\/span><\/strong><\/p><p data-pm-slice=\"1 1 []\"><span>Unsere Arbeit h\u00f6rte bei der Videoproduktion nicht auf. Wir haben au\u00dferdem kreative Social-Media-Designs entwickelt, um der Markteinf\u00fchrung von GM Motors eine starke und einheitliche visuelle Pr\u00e4senz zu geben.<\/span><\/p><p data-pm-slice=\"1 1 []\"><span>Vom kraftvollen <strong>Chevrolet Silverado<\/strong> 1500 High Country und dem beeindruckenden<strong> Chevrolet Tahoe High Country<\/strong> bis zum luxuri\u00f6sen <strong>Cadillac Escalade<\/strong> Sport Platinum haben wir drei ikonische amerikanische Fahrzeuge in ihrer vollen Pracht festgehalten. <\/span><\/p><p data-pm-slice=\"1 1 []\"><span>Mit dynamischem Automotive-Filmmaking, cineastischen Drohnenaufnahmen und mitrei\u00dfendem Social-Media-Content haben wir den einzigartigen Charakter jedes Fahrzeugs aus allen Blickwinkeln gezeigt. Mit Feature-Videos haben wir die Zuschauer au\u00dferdem n\u00e4her an die Details herangef\u00fchrt und herausgestellt, was diese Fahrzeuge besonders macht. Eine perfekte Gelegenheit, unsere Leidenschaft f\u00fcr Autos mit kreativem Storytelling und hochwertiger Produktion zu verbinden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kurze Zusammenfassung des Projekts.<\/p>","protected":false},"author":1,"featured_media":5387,"menu_order":0,"template":"","portfolio-category":[91,86,83,39,84,85],"portfolio-tag":[92],"class_list":["post-5215","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-automobile","portfolio-category-branding","portfolio-category-campaigns","portfolio-category-motion","portfolio-category-social-media","portfolio-category-video-production","portfolio-tag-automobile"],"_links":{"self":[{"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio\/5215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":10,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio\/5215\/revisions"}],"predecessor-version":[{"id":5389,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio\/5215\/revisions\/5389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/media\/5387"}],"wp:attachment":[{"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio-category?post=5215"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/www.jericho.media\/de\/wp-json\/wp\/v2\/portfolio-tag?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}